When ListingLogic needed to launch their Be Seen campaign at a Ray White national conference, they needed more than a booth. They needed an experience that could stop seasoned real estate agents mid-stride, start real conversations, and walk away with a warm list of prospects ready to engage. Neon Collective became that partner, delivering a full event campaign built around a bold idea, sharp creative, and a lead capture mechanic that kept working long after the conference ended.
Services
Client
Year
Website
Challenge
Our client needed to make a serious impression with an audience that had seen every pitch in the book.
Ray White conferences attract hundreds of the network’s sharpest agents and every vendor on the floor is competing for their attention. ListingLogic needed to introduce their Be Seen campaign in a way that felt genuinely fresh and forward thinking, not just another product demo with a branded tablecloth.
The challenge wasn’t just visibility. It was memorability. In a high energy, high competition environment, ListingLogic needed a campaign concept and physical presence that would earn attention on the day and give agents a reason to stay connected afterwards.
Goal
We built a campaign anchored in a bold idea, with the physical assets and digital mechanics to back it up.
Inspired by the launch of Meta’s new smart glasses, we shaped the Be Seen campaign around the idea that the future of real estate marketing is already here. Custom exhibition materials, printed collateral, and branded fake currency gave attendees something tactile and memorable to engage with on the floor.To close the loop on lead capture, we designed a dedicated landing page with QR code integration, giving agents a frictionless way to enter a draw and simultaneously funnelling their data directly into ListingLogic’s CRM for follow up during and after the event.
Result
The campaign delivered real cut through on the day and a qualified pipeline that extended well beyond it.
ListingLogic left the conference with strong brand recall across the Ray White network, a growing CRM list of warm permission based leads, and a proven playbook for event based acquisition. The Be Seen campaign landed the way it was designed to, bold enough to be remembered and smart enough to convert.The QR driven mechanic turned a single day event into the start of ongoing relationships. ListingLogic had everything they needed to keep the conversation going long after the conference floor cleared.
Where a bold idea becomes a room full of the right conversations.
Where a bold idea becomes a room full of the right conversations.
